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Product and market development

To be financially sustainable, bamboo and rattan businesses need to be able to compete in local, regional and global markets. To enable this, we run three main activities: 1) Market and product evaluations; 2) Linking producers with consumers and 3) Design training and innovation. We base this on a "Market-Led Community-Based development" strategy.

Market and product evaluations have been completed in North East India and Orissa, and are planned for Ecuador and Ghana.

A new project is just commencing, the "European Marketing Initiative" that will:

1) Understand the state of the bamboo sector in Europe.
2) Identify product families and conduct design development initially for the Italian and later the European market.
3) Identify market niches suitable for South-produced bamboo products.
4) Link South producers to North consumers and designers.
5) Develop Italian-style designer bamboo products and produce regular promotional material.
6) Develop, register and promote a trademark for sustainably and equitably produced (NRM, social, gender) bamboo products from INBAR projects.
7) Open an online shop for INBAR project produced products.
8) Conduct design and marketing training.

 

New product and design outputs
Bamboo matchsticks IPIRTI report (pdf)
Examples of new bamboo handicraft designs (in prep)
Bamboo product design centres
Marketing outputs
N.E. India Bamboo and Rattan marketing report - summary (full report in preparation)

Orissa marketing report - summary (full report in preparation)
Postal Address: PO Box 100102-86, Beijing 100102, P. R. China
Email: info@inbar.int 		Tel: +86-10-6470 6161
Fax: +86-10-6470 2166 / 3166