Despite the potential of bamboo as a fast growing renewable resource, the market for bamboo products in the West is still relatively small. There has hardly been any research on the commercialization of bamboo products from the perspective of consuming regions in the West, such as the European Union. Literature search and qualitative analysis of the interviews of stakeholders in the Netherlands revealed that there are various key factors along the production chain that play, from the consumers’ perspective,
crucial roles in the commercialization of bamboo products in the EU. The results give a good overview about the most major constraints for bamboo product commercialization in the EU and provide concrete tools and suggestions for improving the situation.